White Papers & Industry Reports 

  • How cities become brands: developing city brands purposefully and thoughtfully

    06 January 2025

    This empirical study explains how city branding enhances a city’s competitive advantage, attracting capital and talent by showcasing uniqueness and reputation. It stresses integrated strategy and resident participation to ensure sustainable brand growth.

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  • Visibility and Influence in Digital Social Relations: Towards a New Symbolic Capital?

    08 May 2025

    This cutting-edge study positions digital visibility and influence as a form of symbolic capital—a true intangible asset. It demonstrates how content credibility, trust, network size, and engagement build influence that translates into real-world leverage and social standing

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  • Cultural Diversity and Its Impact on Governance

    15 Dec 2021

    This paper examines how cultural diversity affects institutional quality metrics, grounding narrative governance in empirical governance indicators.

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  • Economic & Social Impact of Cultural and Creative Sectors

    24 August 2021

    Cultural industries don’t just entertain, they build identity. Brands that align with cultural narratives see deeper audience trust and cross-border resonance. This report proves how creativity and culture are core marketing assets in modern economies.

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  • City Marketing Embedded in Governance Strategy

    20 May 2020

    This article explores how cities integrate branding and marketing within broader governance strategies to attract investment, tourism, and social capital.

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Open book with yellow pages on a gray background, featuring Chinese text, images of iceberg, and title about building a personal brand.
A person holding a bright yellow book titled "Influence Building a Personal Brand" with Chinese characters, a hat, glasses, and bow tie graphic on the cover, against a gray background.

New Release

Want to learn how to build your personal and business influence? Discover the strategies behind creating a powerful personal brand in our new book, Building A Personal Brand in The Era of Self Media. Packed with actionable tips and expert advice, this book will teach you how to navigate the world of self media and boost your presence both online and offline. Don't miss out—get your copy today and start building the brand you’ve always dreamed of!