06 January 2025

This empirical study explains how city branding enhances a city’s competitive advantage, attracting capital and talent by showcasing uniqueness and reputation. It stresses integrated strategy and resident participation to ensure sustainable brand growth.

08 May 2025

This cutting-edge study positions digital visibility and influence as a form of symbolic capital—a true intangible asset. It demonstrates how content credibility, trust, network size, and engagement build influence that translates into real-world leverage and social standing

15 Dec 2021

This paper examines how cultural diversity affects institutional quality metrics, grounding narrative governance in empirical governance indicators.

24 August 2021

Cultural industries don’t just entertain, they build identity. Brands that align with cultural narratives see deeper audience trust and cross-border resonance. This report proves how creativity and culture are core marketing assets in modern economies.

20 May 2020

This article explores how cities integrate branding and marketing within broader governance strategies to attract investment, tourism, and social capital.

01 March 2025

When families intentionally highlight their heritage and values in branding, they unlock a powerful emotional driver: brand identification. This connection has been proven to increase loyalty, engagement, and long-term brand equity.